we are pioneers of ethical beauty.

we didn’t join the clean beauty revolution, we started it.

why we exist

We saw a gap in the market. In the early 2000’s, it was hard for women to find an alternative to makeup filled with chemicals. We launched in 2002 with a single natural mascara and were one of the first brands to offer high-performing non-toxic makeup. Now, we offer skincare too! We leave out harmful ingredients and feed your skin instead with superfoods and ultra-nourishing ingredients from nature. Clean beauty is in our DNA.

what is ethical beauty?

We are beauty with a heart and a conscience. Our approach to a new kind of beauty that honours the health & wellness of people and the planet. We strive for ingredient dignity, ethical business, sustainable solutions, diversity & inclusivity, kindness and care across all we do. We encourage consuming less and consuming quality. We are all about minimal, fuss-free beauty and creating things that last.

our mission is to inspire you to make more conscious lifestyle choices for your health and the planet. by creating clean & nutritive collections based on sustainable principles, we are the natural ‘guilt-free’ choice in beauty.

we are

  • vegan

    a predominantly vegan brand and don’t use animal-derived ingredients (with the exception of our almond mascara which contains beeswax)

  • non-gmo

    our ingredients do not come from GMO sources

  • global compact

    we are signatories of the UN Global Compact and are committed to corporate sustainability principles regarding human rights, labour, environment and anti-corruption

  • carbon neutral

    we are certified carbon neutral by The Carbon Reduction Institute. All greenhouse gas emissions are offset by funding carbon-neutral energy initiatives.

  • cruelty free

    our products are not tested on animals and none of the ingredients in our formulations are required to undergo animal testing. We are certified cruelty free by PETA

  • sustainable palm oil

    Ere Perez supports the sustainable production of palm oil by purchasing credits that supports these practices. Our tinted mascaras contain sustainably-sourced palm oil.